At ICE, we understand that the intake process is not an “add-on” and that it is no longer okay to treat the intake process as the red-headed stepchild (no disrespect to red-headed stepchildren). To fully, maximize the ROI from a law firm’s marketing expenditures (and potentially earn significant revenue), one must prioritize every aspect of the intake process. For some claimants, the retention process can take weeks or even months. For other claimants, it requires the relationship building and sales. Regardless, at ICE we have a prepared our intake specialists to understand the tremendously important role that Intake plays for our law firm clients.